- Exchanges show the greatest cost advantage in CPM, CPA and CPC, indexing below the industry average throughout all of 2013
- Social continues to deliver reach efficiency, performing 197 percent better than the next-best channel (networks)
- Social reaches high-quality users, performing 52 percent better than the indexed average
- Social and exchange online campaigns influence more online conversions while portal campaigns influence more offline conversions
- Offline first-party customer data performs 32x to 64x better than the advertiser average across clients in the Education, Retail and Telecommunications verticals
- Targeting top performing audiences leads to an increase in user conversion rates of 220 percent in CPG, 500 percent in Retail, 560 percent in Education, 920 percent in Automotive and 1400 percent in Telecommunications
Neustar's 2013 Year In Review Media Intelligence Report Informs Marketers On Online Channel Performance
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