This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Yelp Doesn't Run into Angie's List Too Often

Stocks in this article: YELPANGI

NEW YORK (TheStreet) - Yelp (YELP) Chief Operating Officer Geoff Donaker said on Tuesday the company isn't running into Angies List (ANGI) all that often, as it seeks to build up its presence in the market for online advertisements and reviews of local business service.

Donaker also noted that advertisers who move over to Yelp traditionally come from off-line companies, who had previously spent budgets on radio, print and TV campaigns. The Yelp COO made his comments at a Goldman Sachs technology conference on Tuesday afternoon in San Francisco.

"[I]nterestingly enough, we don't run into [Angies List] all that much. From everything I read it looks like they are doing well and their business to, and I certainly wish them luck in a lot of ways, but when I talked to our reps about what it is that they are hearing on the phones and when I talked to local business owners that's not who I hear about. I tend to hear much more about the offline folks. And if I hear about online folks, I hear about Google," Donaker said.

Donaker also said Yelp believes it can continue to co-exist with Google (GOOG) in the online market for local content and reviews.

"To the extent that people are using Google as their starting point for the web and finding their way into Yelp content, because it's the best content for a particular search in a particular city, then that's great. We are delighted to see that happen and feel pretty good about it," Donaker said.

The Yelp COO added that businesses seeking to advertise on Yelp are normally coming from traditional media like broadcast TV.

"Thinking about advertisers and the financial peace of the equation, we still mostly actually compete with off-line companies. When our reps are talking to a local businesses on the phone, they are mostly talking about moving budget that was or is today in print or radio or TV into the online and mobile world," he said

Donaker also said that he believes online advertising is still a relatively small piece of the local advertising market that will grow over time. "How long will it take for all advertisers to shift their spend online and into mobile? Who knows? I think as you look at the overall local advertising pie, online is still a relatively small share."

Yelp shares were falling over 1% on Wednesday. Angies List shares were rising over 1% on Wednesday afternoon.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs