This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Yelp Doesn't Run into Angie's List Too Often

NEW YORK (TheStreet) - Yelp (YELP - Get Report) Chief Operating Officer Geoff Donaker said on Tuesday the company isn't running into Angies List (ANGI) all that often, as it seeks to build up its presence in the market for online advertisements and reviews of local business service.

Donaker also noted that advertisers who move over to Yelp traditionally come from off-line companies, who had previously spent budgets on radio, print and TV campaigns. The Yelp COO made his comments at a Goldman Sachs technology conference on Tuesday afternoon in San Francisco.

"[I]nterestingly enough, we don't run into [Angies List] all that much. From everything I read it looks like they are doing well and their business to, and I certainly wish them luck in a lot of ways, but when I talked to our reps about what it is that they are hearing on the phones and when I talked to local business owners that's not who I hear about. I tend to hear much more about the offline folks. And if I hear about online folks, I hear about Google," Donaker said.

Donaker also said Yelp believes it can continue to co-exist with Google (GOOG) in the online market for local content and reviews.

"To the extent that people are using Google as their starting point for the web and finding their way into Yelp content, because it's the best content for a particular search in a particular city, then that's great. We are delighted to see that happen and feel pretty good about it," Donaker said.

The Yelp COO added that businesses seeking to advertise on Yelp are normally coming from traditional media like broadcast TV.

"Thinking about advertisers and the financial peace of the equation, we still mostly actually compete with off-line companies. When our reps are talking to a local businesses on the phone, they are mostly talking about moving budget that was or is today in print or radio or TV into the online and mobile world," he said

Donaker also said that he believes online advertising is still a relatively small piece of the local advertising market that will grow over time. "How long will it take for all advertisers to shift their spend online and into mobile? Who knows? I think as you look at the overall local advertising pie, online is still a relatively small share."

Yelp shares were falling over 1% on Wednesday. Angies List shares were rising over 1% on Wednesday afternoon.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
ANGI $6.16 -3.75%
YELP $50.61 0.58%
AAPL $130.28 0.47%
FB $81.53 -1.07%
GOOG $565.06 3.30%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs