This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

MWV Packaging Matters (Graphic: Business Wire)

MeadWestvaco Corporation (NYSE:  MWV), a global leader in packaging and packaging solutions, launched Packaging Matters, the company’s second annual study of the role packaging plays in consumer purchasing behavior, brand loyalty and overall product satisfaction. This year, the research has expanded to 10 markets, including Brazil, China, Germany, India, Japan, Russia, South Africa, Turkey, the United Kingdom and the United States, to provide a broader perspective on the role of packaging around the world.

Packaging impacts shopping behavior, in-store and online

Packaging Matters research shows packaging plays a significant role in brick-and-mortar retail purchasing behaviors. Packaging’s role is apparent in the purchasing process – Trial, Repeat or Switch – in which consumers trial a new product and depending on the experience, subsequently repeat that purchase, or switch to another brand to test a different product:
  • Trial: 64% have tried something new because the packaging caught their eye on the retail shelf
  • Repeat: 41% have purchased a product again because of the packaging
  • Switch: 36% have switched brands because of negative experiences with new packaging

Packaging Matters also examines online shopping habits of global consumers, and the research reveals a host of behaviors – beyond Trial, Repeat or Switch – that can be influenced by packaging. When shopping online, consumers report that product packaging has led them to:
  • Research more information about a product (29%)
  • Write an online review that mentions the packaging (22%)
  • “Friend” or “become a fan” of a brand/company on social networking sites (20%)
  • Post something about that product on social media (18%)

“Packaging continues to play an important role in building brand loyalty and driving repeat purchase in-store and, increasingly, it is also a vehicle that connects brands and consumers online,” said Steve Kazanjian vice president, Global Creative, MWV. “Brands that recognize how packaging can influence online shoppers have an opportunity to see a ripple effect as those consumers share their positive experience with others via product reviews or through their social networks.”

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,578.47 -76.30 -0.46%
S&P 500 1,982.17 -5.49 -0.28%
NASDAQ 4,811.9440 -0.7640 -0.02%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs