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Sprylogics Announces Release Of Next Generation Poynt Product With Built-in Sharing

Poynt 2.0, now available on iOS, enables unique "Swipe to Share" functionality that benefits monetization of search activity

TORONTO, Feb. 11, 2014 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses announces the availability of its next generation Poynt mobile app, combining the power of local search with sharing, via a single app.

This new product is the result of integrating the power of Poynt's local search content technology with Sprylogics' semantic data aggregation and natural language processing capabilities, resulting in a unique consumer App that offers the richness of web content, coupled with the convenience of sharing with friends when there is intent to search or plan. According to research, over one third of messaging contains intent to make plans, discover places, seek more information and discuss food. Poynt captures this intent, and allows users to share it with their friends.

The Poynt App aggregates content that is relevant to the most commonly searched subjects enabling users to discover, view, call, discuss and share movies, restaurants, businesses, pictures and videos, as well as make reservations, find the lowest gas prices, book events and add to their calendar and contacts. Now, users can simply swipe to share any searched content directly with their friends via new "Poynt-to-Poynt" user messaging functionality as well as Twitter, Facebook, Email or SMS, all without leaving the App.

"We are seeing a convergence of messaging and content on mobile. Users want increased utility, value and productivity from their mobile Apps", says Marvin Igelman, CEO of Sprylogics. "By adding a powerful sharing capability, users can "swipe to share" the results of a local search; a unique feature that is not commonly available in other messaging applications."

The new Poynt is available now on the iOS platform, and future versions will be rolled out on other platforms.

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