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Survey Says: Voicemail-to-Text Service Brings The Speed And Convenience To Voice Messaging That Consumers Want (Graphic: Business Wire)

Stocks in this article: NUAN

Nuance Communications, Inc. (NASDAQ:NUAN) today announced the results of a recently commissioned third-party survey conducted by Research Now that explores text messaging and voicemail habits of mobile smartphone users. Taking a closer look at how people prefer to stay in touch, the survey revealed that users are seeking ways to ensure their messages are received promptly every time for both text and voice messaging. The survey revealed that, given a choice, 62 percent of people would most likely switch to a voice-to-text messaging system from a traditional voicemail system to stay better connected on the go.

The survey investigated preferences for sending and receiving messages over different channels. The results indicated that while 80 percent of people were more likely to use the voice channel – and leave a voicemail – when communicating urgent news, including a death or hospitalization, those important, personal messages could often go unnoticed for hours. And while 79 percent of respondents found receiving voicemails to be a more personal experience than text messaging, text messaging remained the dominant medium because of its speed and convenience, with 85 percent finding text more convenient than voicemails.

Further, 66 percent of respondents prefer to receive news from a close friend via text-based message rather than by voicemail, and an overwhelming 85 percent of people found text-based messages more convenient than voicemails.

Additional examples of user trends include:

  • Voice messaging has migrated from the landline to the mobile: 86 percent of people receive the majority of their voicemails on their mobile phone.
  • Text is the dominant channel: 57 percent of people are contacted via text more than any other form of communication.
  • Text is the most immediate channel: 96 percent of people are likely to read their messages and text back.

With a majority of respondents valuing the combination of text-based and voice-based messaging options, Nuance’s Dragon Voicemail-to-Text delivers the best of both worlds by turning voicemails into text messages or email messages that people can both read and listen to – whenever, wherever. Users receive their converted messages right away, and are able to reply or forward these messages via text message or email – all while retaining access to the voice message.

“Our survey clearly shows that consumers value the intimacy of phone calls, and the speed and convenience of texting,” said Dan Faulkner, vice president and general manager, voice-to-text services, Nuance. “Dragon Voicemail-to-Text is designed to bring both to consumers, and to give service providers a way to more effectively deliver value-added services to their subscribers.”

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