AUSTIN, Texas, Feb. 11, 2014 /PRNewswire/ -- RetailMeNot, Inc., (NASDAQ: SALE), the operator of the world's largest digital coupon marketplace, released today the findings of a commissioned study conducted by Forrester Consulting on behalf of RetailMeNot's online and mobile promotional channels and their impact on retail clients' in-store sales. The January 2014 study is entitled "The Total Economic Impact Of The RetailMeNot In-Store Solution."
According to the study, RetailMeNot's In-Store Solution provides a Risk-Adjusted return on investment (ROI) of 631% for a composite retailer using its omnichannel promotions technology over a three-year period.
The full study is available here: www.rmn.com/roi.Forrester interviewed and surveyed a dozen RetailMeNot retail partners that had used and tested the company's online and mobile promotional channels measuring the impact of those initiatives on the organization's in-store sales. Based on the creation of a composite retailer and their use of the RetailMeNot In-Store Solution over three years, the study found a significant return on investment that provided — at low labor costs — growth in incremental revenue driven by increased transaction volumes and higher average order values. "I believe that this study is another proof point that smart omnichannel promotional strategies, especially those using low cost marketing channels like the RetailMeNot In-Store Solution, create incentives for consumers to shop while preserving and growing a merchant's profit margins," said Michel Georgoff, Director, RetailMeNot In-Store. "With more than 11 million consumers downloading the free RetailMeNot Coupons app available for iPhone and Android, we've witnessed how this technology helps retailers increase foot traffic into their properties through targeted promotional strategies." The following are actual quotes from retailers in the study lauding RetailMeNot's In-Store Solution: "We want to engage with our customers whenever and wherever they want. The RetailMeNot In-Store Solution helps us connect with customers in the real world while on mobile devices. With the RetailMeNot app, they get a push notification when they are near one of our stores or based on a promotion schedule. That brings many of them into the store. If they choose to visit us online, we are more than happy to convert the customer that way. Regardless, it is a fantastic win for us."