LIN Media LLC (“LIN Media”; NYSE:LIN), an industry-leading multimedia company, announced that it appointed Jordan Hoffner as Chief Executive Officer of its newly acquired digital content and conversational marketing company, Federated Media.
Mr. Hoffner is a proven leader and innovator in content marketing, video monetization, media and branded entertainment. Throughout his 20-year career, he developed digital products and platforms, while holding executive and management positions at top global companies, including Google, YouTube, NBC Universal and IAC’s Electus.
“Jordan brings to Federated Media a strategic, all-encompassing approach gleaned from his vast experience throughout the digital media landscape,” said Vincent Sadusky, President and Chief Executive Officer of LIN Media. “He has a recognized ability to set strategy, lead large teams and drive growth and innovation at great scale.”
Mr. Hoffner began his career at NBC, where he spent a decade holding positions in business leadership and programming/production at NBC News, NBC Corporate Development and NBC Universal Digital Studios. He then worked for Google Video as head of content partnerships and served in the same position at You Tube after Google acquired the company, where he helped YouTube enter into the premium content game, signing major deals with Sony Pictures Entertainment, Lionsgate, MGM, Turner Broadcasting, Warner Bros. Studios, Discovery Communications and Disney/ABC. He left YouTube to serve as President of Digital Media at IAC’s Electus, where he launched the company’s digital operations, focusing on strategy, programming, sales and distribution through brand-supported initiatives on major consumer platforms.
“We developed a strong relationship with Jordan when he was head of content partnerships at YouTube and we are thrilled to bring his business acumen and leadership to Federated Media,” said Robb Richter, LIN Media’s Senior Vice President Digital. “He understands how important premium content is for publishers, brands and agencies that want to effectively reach their target audiences at scale and maximize their return on investment. His keen vision for the business is exactly what this company needs as it enters its next chapter of innovation and growth.”