Feb. 10, 2014
/PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the expansion of its StationView Essentials contract with The PM Group to cover five additional markets.
The PM Group, the largest regional agency in
, will expand Rentrak's local TV ratings currency to
"Our agency group has had recent success using Rentrak as the new standard of audience measurement and are excited to expand their currency into these markets," said
, chief executive officer of The PM Group. "Rentrak's advanced demographic ratings available every day of they year helps us understand buyers and improves our clients' ROI when planning and buying media. It is an essential tool which helps us provide our clients with the most effective marketing plans possible."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About The PM Group
In two decades, The PM Group has become the largest full-service advertising agency in
with a passion for delivering a strong ROI for every client. Not only do they develop award winning branding and advertising campaigns, but also design websites, create interactive marketing ideas, devise strong media plans, and create attention-grabbing promotions for a diverse range of clients in retail, medical, personal services, restaurant, optical, automotive, personal injury law and professional sports marketing.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit