Feb. 7, 2014
/CNW/ - The Canadian Olympic Team will walk onto the world stage today in a look that commands attention as they proudly unveil their official parade uniforms, designed by
Bay, at the Sochi 2014 Opening Ceremony.
Bay's classic scarlet blanket, the all-red coat is accented with a black stripe around the hip line. A star piece, the coat proudly features the
Bay and Canadian Olympic Team crests and is accented with toggle style buttons. The coat is layered on top of a striking black mock turtleneck and wool v-neck sweater for women, and a tailored white dress shirt, wool cardigan, and red and white striped tie for men. The look is accessorized with the official 2014 red mittens that convey a strong "we can own the podium" message and a red, white and black pom pom toque with a bold
wordmark. Black bottoms complete the look.
"When our athletes walk in the Parade of Nations as the Canadian Olympic Team, we want them each to feel proud and confident and to feel the tremendous support of an entire country," says
, VP of Design, Creative Director,
Bay. "The Opening Ceremony look was designed to reflect who we are as a nation; it is both classic and modern and reflects tradition, elegance and strength."
Canadians and fans of
abroad can sport the Team's Opening Ceremony look with
Bay's official replica collection. The duffle coat is available for both men and women and retails for
. The pompom toque and the red mittens are also available for adults and children, with
from the sale of each pair of mittens going directly to the Canadian Olympic Foundation. The Sochi 2014 Canadian Olympic Team Collection can be purchased online at
and is available at all
Bay stores across
Bay has once again delivered inspiring, stylish uniforms honouring our athletes' commitment to
as they take part in the Sochi 2014 Opening Ceremony," said
, Chief Marketing Officer, Canadian Olympic Committee. "The colour blocking of red, white and black is quintessentially Canadian and the athletes will wear it with pride."
The Sochi 2014 Canadian Olympic team consists of 221 athletes and 85 coaches. Team members will each receive 38 items as a part of their uniform including jackets, pants, leisurewear and accessories.