Feb. 7, 2014
Century 21 Real Estate LLC
, the franchisor of the world's largest residential real estate sales organization, is going for gold with its televised advertising campaign for the Winter Olympic Games and its sponsorship of the
Bobsled and Skeleton Teams. Throughout the Sochi 2014 Winter Olympic games, the brand will debut and run
three new 30-second spots
, each with a focus on the relationship between the consumer and the CENTURY 21® agent.
"The TV commercials showcase the capabilities of CENTURY 21® sales professionals and the connection they develop with home-buying consumers in a light-hearted and entertaining manner," said
, chief marketing officer, Century 21 Real Estate LLC. "With these polar vortices gripping our nation in sub-freezing temperatures, these spots will also serve as a reminder to those watching the Games that the spring home-buying and selling season is right around the corner."
Under the platform of "Based on a True Feeling," the new series of CENTURY 21® commercials is part of a cohesive campaign that depicts how it feels to work with a CENTURY 21 agent. In the spots, clients liken the experience of working with CENTURY 21 agents to feeling like a rock star – with a cameo from 80's hair band, L.A. Guns, being surrounded by puppies and relaxing in a Zen garden.
The "Based on a True Feeling" spots will air multiple times throughout the two weeks of the Olympics, with a focus on the timeslots of the Bobsled competitions, including a primetime spot on
. Century 21 Real Estate LLC announced in
that it is the official real estate company of the
Bobsled and Skeleton Federation (USBSF). During the 2013-2014 World Cup season, a sled, wrapped in the C21 black and gold featuring the brand's iconic logo, raced down the tracks of
Park City, Utah
Lake Placid, N.Y.
St. Moritz, Switzerland
; and Koenigssee,
The commercials were created by the CENTURY 21 advertising agency of record,
+ Partners, an indie creative agency based in
. The commercials are available on the CENTURY 21
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (
) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 75 countries and territories worldwide with more than 102,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The United States Bobsled and Skeleton Federation, based in
Lake Placid, N.Y.
, is the national governing body for the sports of bobsled and skeleton in
the United States
. The USBSF would like to thank its sponsors, suppliers and contributors for their support: BMW of
, Century 21 Real Estate, Under Armour, Kampgrounds of America, Boomerang Carnets, 24 Hour Fitness, KBC Helmets, Azad Watches, Latta
Susan G. Komen
for the Cure, Autism Speaks, Park City Lodging, Inc., EDAS/Ripxx, UberSense,
and Ferris Mfg. Corp. For more information, please visit the USBSF website at
Century 21 Real Estate LLCEmail:
SOURCE Century 21 Real Estate LLC