Microsoft Brings Cloud to Sochi
Microsoft's involvement in the games extends far beyond the broadcasting realm. The tech giant's Windows Azure technology supports the official Web sites for the Winter Olympic and Paralympic games, which take place in Sochi between March 7th and 16th.
The deal between Microsoft Russia and the Sochi 2014 Organizing Committee was signed at the St Petersburg International Economic Forum in 2012. During peak traffic times, the software maker will use its Azure cloud to allocate resources to the Web sites via data centers around the world.
Launched in 2009, Windows Azure forms the cornerstone of Microsoft's corporate cloud services strategy. In 2011, Microsoft and Toyota
(TM) teamed up to develop in-car applications on the Azure platform. Other Windows Azure users include BMW Latin America, Harris Corporation
(HRS) and Herbalife
(HLF), which tapped the technology to support distributor Web sites.
Samsung and Maria Sharapova
--Written by James Rogers in New York. Follow @jamesjrogers >Contact by Email.