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Google Doodle Goes Rainbow for Sochi 2014

This story has been updated with Google's response to TheStreet's request for comment.

NEW YORK (TheStreet) - With the opening ceremony for the Sochi Olympics just hours away, Google (GOOG) has aimed a dig at Russia's anti-gay laws by creating a rainbow-colored Doodle to celebrate the event.

The Doodle shows six athletes, including a snowboarder, a figure skater and an ice hockey player set against the colors of the rainbow flag, a symbol of the gay rights movement.

Pointedly, Google displays a quote from the Olympic Charter below its Winter Olympics doodle, which went up on the company's homepage on Thursday:

"The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play."

Google declined to comment on its Doodle when contacted by TheStreet, although the company's stance has already won plaudits. The Human Rights Campaign, which works for Lesbian, Gay, Bisexual and Transgender rights, applauded the move in a blog post.

"Google has once again proven itself to be a true corporate leader for equality," said HRC President Chad Griffin. "Alongside Olympic sponsors like AT&T, Google has made a clear and unequivocal statement that Russia's anti-LGBT discrimination is indefensible. Now it's time for each and every remaining Olympic sponsor to follow their lead. The clock is ticking, and the world is watching."

The Mountain View, Calif.-based company isn't the only major corporation to take a stand prior to the Winter Olympics. Earlier this week, AT&T (T), a partner of the U.S. Winter Olympic team, described the games as "a time for pride and equality".

In a blog post, the telecom giant described the games as an opportunity "to shine a light" on the issue of equality. "As you may know, the lesbian, gay, bisexual and transgender (LGBT) community around the world is protesting a Russian anti-LGBT law that bans 'propaganda of non-traditional sexual relations,'" said. "To raise awareness of the issue, the Human Rights Campaign (HRC) has called on International Olympic Committee (IOC) sponsors to take action and stand up for LGBT equality."

The company then invited readers to "read more about AT&T's long and proud history of support for the LGBT community," via a link on its blog.

-- Written by James Rogers in New York.

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Stock quotes in this article: GOOG, T 

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