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RetailMeNot Shoppers Trend Report: Sex For Men And Gifts For Women This Valentine's Day

AUSTIN, Texas, Feb. 7, 2014 /PRNewswire/ -- To gift or not to gift, that is the question for Valentine's Day this year. RetailMeNot (, the largest digital coupon destination in the United States, today released new survey data surrounding what consumers want, what is appropriate to give and how big their wallets will be this holiday.


"Finding the perfect gift for Valentine's Day can sometimes be close-to-impossible," says Trae Bodge, senior editor of The Real Deal by RetailMeNot. "This year we're diving into what's an acceptable gift, etiquette for new and old relationships and how to celebrate."

Sex, anyone?

Whoopee on Valentine's Day? The ladies say "no thanks!" Among those willing to take the choice between the two, 70% of women surveyed in a relationship would prefer to receive a gift over sex. Take that hard-earned money and get them something nice.

Ladies, take note! Your man probably wants the opposite of what you want. 66% of males surveyed willing to make the choice between the two would prefer sex over a gift for Valentine's Day. Maybe that's why more than 3 in 10 (32%) men in relationships surveyed prefer to stay at home this year. In fact, more people in relationships surveyed are content with staying home this Valentine's Day than they were last year (38% versus 28%). However, the vast majority (57%) agreed that going out is preferred for the holiday.

Surprise Spending

Empty wallets? According to the survey, 18% are planning to spend nothing on their significant other for Valentine's Day this year. That's up from 6% in 2013! That might not be a surprise as 25% actually expect that their significant other will not spend any money on them this year--way up from 10% last year!

What's more, nearly 3 in 4 (74%) women and over half (52%) of men in relationships surveyed intend to spend less than $50 on their significant other this Valentine's Day. And over 7 in 10 (72%) of those without children surveyed plan to spend less than $50 compared to just over half (51%) of parents.

On the bright side, it looks as if men may have gotten the hint, as they plan to spend the most money. Almost half (44%) of men in relationships surveyed plan to shell out $100 or more on their significant other this Valentine's day compared to just 23% of women surveyed. And those who are not married may be in luck! Over 2 in 5 (42%) consumers surveyed in relationships who are not married plan to spend over $100 versus only 30% of married individuals.

The perfect gift

Determining what to get hard-to-please significant others can be daunting. However, the survey reveals some not-so-difficult options that are fan favorites.
  • Dinner reservations? The number one choice for males (26%) and females (21%) is a meal.
  • Just a note. A card plays a special role on this day, with 18% of males and 11% of females most wanting to receive one.
  • Diamonds are a girl's best friend. This rings true this year with 17% of females who would most like to receive jewelry.
  • Tech guy. Electronics are a crowd pleaser among men (14%).

Cliched gifts? According to the survey, candy/chocolate (46%) and flowers (40%) were chosen as the most stereotypical gifts for Valentine's Day. But a gift is a gift whether it's a cliche or not, and it's proven that that's what the majority of women want.

Good news! The data also reveals that more than 6 in 10 (63%) suggest their significant other is a great gift giver, and another 69% say that their partner knows them very well by the gifts they were given. By this account, it seems the majority are pleased with the gifts they receive and most have nothing to worry about.

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