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Jim Cramer's 'Mad Money' Recap: Next Week's Game Plan

Executive Decision: Scott Wingo

In his third "Executive Decision" segment, Cramer welcomed Scott Wingo, co-founder, chairman and CEO of ChannelAdvisor (ECOM), a platform that helps retailers manage their online sales across multiple sites. The company just posted a smaller-than-expected loss on higher revenue with solid guidance. Shares of ChannelAdvisor are up 48% since Cramer last checked in back in August.

Wingo said with so many shopping choices and services online, it's hard for retailers to sell their goods online, which is why more  of them are turning to ChannelAdvisor. He said his company offers a single dashboard for online retailers to manage their offerings across multiple sites.

When asked about the services they provide, Wingo said ChannelAdvisor can help retailers list items on all of the major comparison search engines, as well as open outlets or stores on sites like eBay (EBAY), Amazon.com (AMZN), Google (GOOG) and others, all of which helps get their stores and their products in front of more customers.

When asked about how to best measure the company's growth as it marches towards profitability, Wingo said there are two helpful metrics: the number of customers it adds every quarter and the average revenue per customer.

Cramer said that with more shoppers turning online, ChannelAdvisor can only get bigger and better.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer offered up a "job well done" to Apple (AAPL), a stock he owns for his charitable trust, Action Alerts PLUS, for its opportunistic stock buyback program over the past two weeks.

Cramer said that all too often companies mindlessly buy back their shares, regardless of price or direction. But after indicating that it, too, was following this strategy, Apple instead did the opposite -- buying shares aggressively into the market weakness as a sign of how confident it is in the business.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

To sign up for Jim Cramer's free Booyah! newsletter with all of his latest articles and videos please click here.

-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL and GOOG.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, TheStreet.com or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor TheStreet.com, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on TheStreet.com. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in TheStreet.com, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.

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