Executive Decision: Scott Wingo
In his third "Executive Decision" segment, Cramer welcomed Scott Wingo, co-founder, chairman and CEO of ChannelAdvisor (ECOM - Get Report), a platform that helps retailers manage their online sales across multiple sites. The company just posted a smaller-than-expected loss on higher revenue with solid guidance. Shares of ChannelAdvisor are up 48% since Cramer last checked in back in August.
Wingo said with so many shopping choices and services online, it's hard for retailers to sell their goods online, which is why more of them are turning to ChannelAdvisor. He said his company offers a single dashboard for online retailers to manage their offerings across multiple sites.
When asked about the services they provide, Wingo said ChannelAdvisor can help retailers list items on all of the major comparison search engines, as well as open outlets or stores on sites like eBay (EBAY), Amazon.com (AMZN), Google (GOOG) and others, all of which helps get their stores and their products in front of more customers.When asked about how to best measure the company's growth as it marches towards profitability, Wingo said there are two helpful metrics: the number of customers it adds every quarter and the average revenue per customer. Cramer said that with more shoppers turning online, ChannelAdvisor can only get bigger and better.
No Huddle OffenseIn his "No Huddle Offense" segment, Cramer offered up a "job well done" to Apple (AAPL - Get Report), a stock he owns for his charitable trust, Action Alerts PLUS, for its opportunistic stock buyback program over the past two weeks. Cramer said that all too often companies mindlessly buy back their shares, regardless of price or direction. But after indicating that it, too, was following this strategy, Apple instead did the opposite -- buying shares aggressively into the market weakness as a sign of how confident it is in the business. To watch replays of Cramer's video segments, visit the Mad Money page on CNBC. To sign up for Jim Cramer's free Booyah! newsletter with all of his latest articles and videos please click here. -- Written by Scott Rutt in Washington, D.C. To email Scott about this article, click here: Scott Rutt Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC
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