- How much more time do Millennials spend online and on mobile platforms than their older counterparts?
- What percentage of Millennials owns a smartphone? Do they prefer Android or iPhones?
- To what extent do Millennials still use Facebook? Which other social networks do they engage with?
- How do Millennials prefer to watch TV compared to other age segments? What about their behavior makes them harder to reach with TV ads?
- Why should marketers focus on digital platforms for advertising to Millennials?
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