MIAMI, Feb. 6, 2014 /PRNewswire/ -- (SBS/MegaTV/BigTimeMedia) --Spanish Broadcasting System Inc. (SBS) (Nasdaq: SBSA) is pleased to announce the promotion of Max Ramirez to Vice President, Digital Media Sales of SBS Interactive. In his new role, Max will oversee the national digital sales team and continue providing solutions to national advertising agencies and local clients. Ramirez will be based out of Los Angeles, California and will report to Jesus Lara, EVP of Digital Media of SBS Interactive.
Mr. Ramirez has over 15 years experience of media sales, and has in-depth knowledge of the digital media realm including display, video and mobile among others. Prior to SBS, he has held senior sales roles for companies such as Batanga Media, ImpreMedia, MTV and Katz Media Group. He's been leading U.S. Hispanic marketing initiatives for advertisers in the areas of auto, entertainment, sports and theatrical.
"Max is a great asset to our strong Digital Media team," commented Albert Rodriguez, COO of SBS. "His extensive experience and knowledge of the U.S. Hispanic market will help generate additional growth for SBS's online community and deliver the best applications, services and programs for our valued audience."
"It is truly a privilege to be part of the SBS family. This new and exciting challenge allows me to combine my experience with an unparalleled portfolio of cross media assets," said Max. "I am incredibly enthusiastic about what lies ahead."A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College. In his spare time, he enjoys running, golfing and traveling. He currently resides in Huntington Beach, California with his family. CONTACT: MEDIA & PRESS CONTACT FOR SBS/AIRE RADIO NETWORKS: Vladimir Gomez, Spanish Broadcasting System, Inc. (Big Time Media), Director of Communications, firstname.lastname@example.org, (786) 510-8841, @VladyGomez, @BigTimeMedia