"/>
This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

#DigitalSkeptic: Winter Tech With Olympic-Sized Business Ambitions

" border="0" width="380" height="260" alt="" />

NEW YORK (TheStreet) -- The Winter Olympics are not like other sports: There is no Michael Jordan or Peyton Manning that can turns the technologies that drive skiing, skating and generally messing about in the frigid outdoors into money.

"My business is running sophisticated adventure tours for a specific clientele," Craig Pattee said to me in the phone as he surveyed a potential trip out in remote Idaho. The former Washington, D.C., outdoor industry lobbyist, now the CEO and founder of EpicQuest, a Jackson, Wyo., global adventure guiding service, explained to me that for all its cool factor, winter sports remain a cold business. "The customers who want me to arrange heli-skiing in Antarctica never go away. But the recession has been hard on a lot of the rest of the outdoor recreation industry."

At least numerically, it is easy to see what Pattee is talking about. Statista, the New York online stats and research service, estimates that the U.S. ski industry stayed flat over the past decade or so: 57 million hit the slopes in 2000; 56.6 million did it in 2013.

No matter how you slice it, that's a tough marketing hill to climb.

The trick to survival, Pattee said, is simple: Innovate and provide awesome services to a unique clientele. And at least based on the two big winter industry trade events, the Outdoor Retailer Winter Market in Salt Lake City and Snowsports Industries of America SnowShow, which just wrapped in Denver, innovation is indeed running deep in winter sports. Though I did not attend either meet-up, according to the dozen or so folks I spoke with who did, there's real business upside looming in winter outdoor gear -- if you know where to look.

So as you kick back and watch the world's elite winter athletes battle for glory, here are my top winter sports tech products to own ... and bet on.

1 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $132.65 0.00%
FB $81.91 0.00%
GOOG $555.37 0.00%
TSLA $231.55 0.00%
YHOO $44.36 0.00%

Markets

DOW 18,037.97 -42.17 -0.23%
S&P 500 2,108.92 -8.77 -0.41%
NASDAQ 5,060.2460 -31.8390 -0.63%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs