Even Netflix (NFLX), which has earned its share of scorn for customer interaction and unpleasant surprises in the past, is becoming incredibly adept at constructing an ideal streaming environment around individual users. Alexis Madrigal at The Atlantic identified 76,897 microgenres in Netflix's streaming interface earlier this year, from "Emotional Fight-The-System Documentaries" to "Foreign Satanic Stories from the 1980s." Netflix is not only attempting to give users exactly what they want to get them to stick around, it's using that information to create original content with enough attributes to draw those same users in.
We don't want a program telling us what to watch, listen to, read or see: We want to tell that program all of that information once and never have to worry about it again. That's where Facebook is falling short. That's why after unliking a whole lot of news feed content from ordinarily great publications, I may have to unlike Facebook next.
-- Written by Jason Notte in Portland, Ore.
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