Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it will provide media network clients with average viewability percentage as a part of its standard reporting for every campaign, at no additional cost. Tremor Video is able to provide such metrics because its proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Ratings Council (MRC) in May 2013.
“We are committed to guaranteeing brand performance in video for our advertising partners, and viewability is a critical factor in ensuring success,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “We believe this unmatched level of transparency will help clients better understand how their video ads are performing.”
While the industry is working to determine a standard definition for a viewable impression in video, Tremor Video is providing clients with a recap of how their ads performed for the entire duration – beyond just whether it was in-view for a few seconds. Even when a standard is determined, it will be a minimum requirement. Our reporting will provide clients with a complete view of their campaign’s results so they can determine what they deem as standard.
This follows Tremor Video’s recent announcement to allow advertisers to transact on guaranteed brand metrics, including Cost-Per-100% Viewable & 100% Complete (CPV&C), which is a pricing model where advertisers only pay for ads that were 100% in-view and viewed to 100% completion. Pricing models such as CPV&C directly match buying guarantees to brand marketers’ goals from awareness at the top of the marketing funnel to brand metrics like engagement, perception, favorability and intent in the middle of the marketing funnel.Tremor Video Inc.’s VideoHub was accredited by the MRC for Average Viewability Percentage, as well as Engagement, Clicks, Served Digital Video Impressions and Unique Cookies. MRC accreditation certifies that VideoHub’s procedures and accredited metrics adhere to the MRC’s Minimum Standards for Ratings Research and to applicable industry-accepted measurement guidelines issued by the Interactive Advertising Bureau (IAB). About Tremor Video, Inc. Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads. Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
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