From the driveway to the interstate highways, there are an infinite number of journeys to experience from the driver's seat of the Rogue. At the end of each drive, users can find their local dealership and schedule a test drive, download the soundtrack on NissanUSA.com, or invite people to try it out by sharing the site and using the hashtag #TakeTheDetour.
For tablet and smartphone users, one swipe of the finger launches the Rogue into mid-air, all based on the user's current location. To explore further, the site offers some pre-programmed routes around familiar U.S. destinations such as
The Detour experience will be supplemented by an online media buy, including homepage takeovers on MSN and Yahoo! and promotion on Nissan's social media channels.
About Nissan North America
, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in
and the complete line of Nissan and Infiniti vehicles can be found online at
, or visit the Americas media sites
Nissan Motor Co., Ltd.,
second-largest automotive company, is headquartered in
, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of
9.6 trillion yen
USD 116.16 billion
) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at
About Critical Mass
Critical Mass is a global digital agency that helps clients deliver a cumulative customer experience across messages, devices, touchpoints, and time. Founded in 1996, Critical Mass has 8 full-service offices, operating across
. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (
), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
SOURCE Nissan North America