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TheStreet Open House

ValueClick Rebrands, Launches Marketing Personalization Platform As Conversant

Today ValueClick, Inc. (Nasdaq: VCLK), the leader in personalized digital marketing, announced that it has changed its name to Conversant, Inc. Under the new brand the company will roll out the world’s first integrated marketing personalization platform that helps brands connect with people as individuals at major scale.

Conversant unites five digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement and device recognition to deliver one-to-one engagement at scale. ValueClick Media, Commission Junction, Greystripe, Dotomi and Mediaplex will each contribute data, technology and expertise to the new, unified personalization platform.

Commission Junction, the industry’s largest affiliate marketing business, acquired by ValueClick in 2003, will be active as CJ Affiliate, by Conversant.

“The launch of Conversant reflects how we’ve brought together the strengths of each of our businesses to create a unified personalization company,” said John Giuliani, president and CEO of Conversant. “Now with one new brand everyone can see how our people and technology are working together to deliver the smartest personalization strategies and solutions for marketers. Our expertise in digital marketing is unparalleled, and as Conversant, we will lead the future of the industry through personalization.”

Integrated Marketing Personalization Platform

Conversant’s new Media and Affiliate solutions are fueled by a state-of-the-art proprietary technology stack that helps marketers reach the right individuals at the right time, with the right creative. Powered by billions of new data points each day, Conversant will provide marketers with the deepest insight into what motivates their customers to engage, connect, and buy. Already, Conversant drives an average of more than five million sales each day for clients by presenting optimized messages at precisely the right time on any connected device.

Today, Conversant also released “ What’s Driving Marketing in 2014,” a report that found 77 percent of marketers agreed individualized messages can be more effective than mass messages. Yet nearly half don’t think they have the expertise to implement personalized programs.

“Marketing’s ultimate measure of success is to connect with people on a personal level. So for the last 15 years, Conversant has been building a company with the technology and capabilities to make this vision a reality for every marketer,” said Giuliani. “There’s still a lot of confusion around what’s possible with personalization. Conversant is a strategic partner that offers the knowledge and expertise to help marketers recognize, implement and measure the value of personalization solutions.”

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