CHICAGO, Feb. 3, 2014 /PRNewswire/ -- With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some "sizzle" to the city of Chicago. Toyota will be busy making news at the Chicago Auto Show this February, due in part to two press conferences and the presence of the FT-1, the most talked-about concept car on the planet.
The Chicago Auto Show kicks off at 8 a.m. on Thursday, February 6 with Toyota Senior Vice President of Automotive Operations Bob Carter delivering the keynote address at the Midwest Automotive Media Association (MAMA) breakfast. Celebrating 23 years at Toyota, Carter regularly attends the Chicago Auto Show.
Toyota will be hosting its first news conference of the day at 9:30 a.m. at the Toyota Drive Center area in South Hall. Toyota will debut the new TRD Pro Series for the Tundra, Tacoma and 4Runner in an area reminiscent of an adventurous desert landscape. Spanning 30,000 square feet, the course's dynamic obstacles include a 14-foot-tall hill, a water crossing, a giant see-saw and various frame twisters, side tilts and suspension-focused challenges.
This ride and drive area will be open to the press during Media Days, as well as for show attendees during Public Days. In conjunction with this indoor activity, Toyota has partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those show attendees who fully participate in the indoor ride and drive, they will have the opportunity to choose from one of the three charities – American Red Cross, AMVETS and FFA – and Toyota will make a contribution to that organization on their behalf.Toyota will make a motorsports announcement at its second press conference on February 6 at 2 p.m. in the Toyota exhibit. This year, the 45,000-square-foot Toyota exhibit features more than 50 vehicles, among them the FT-1 sports car concept, which had a rousing debut at the North American International Auto Show. Developed by Toyota's Calty Design Studio, the FT-1 has gotten pulses racing and tongues wagging ever since its unveiling in Detroit.