, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced significant upgrades to its core MeetMe mobile application on Android. Mirroring the successful improvements implemented last month to the app on iOS, the newly redesigned menu and upgrade to the Chat feature are now optimized for use on Android devices.
MeetMe’s most popular feature, Chat, has been upgraded to an SMS “chat bubble” style, which includes real-time messaging for users who enable push notifications, allowing for conversational messaging. The upgrade also integrates new cross-promotional space into a modernized application menu. Promotions for the company’s standalone applications, including
, are now presented to users when they log in.
“In the three weeks following the launch of the Chat upgrades on iOS, we saw a 14 percent increase in daily views of the message conversation screen and an eight percent increase in screen views per session compared to averages of the month prior to launch,” said Geoff Cook, CEO of MeetMe. “We believe bringing these upgrades to the Android version of the MeetMe app will yield similar increases in user traffic and conversations between users. We look forward to an even more transformative upgrade to our Chat system in the coming months.”
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 70 percent of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish and Korean.