NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Meredith Corporation (NYSE: MDP), the number one media company serving American women, has been recognized as the Highest Rated Media Company by Advertiser Perceptions in its annual AIR report, the second time Meredith has received this honor in the last four years.
Twice a year, Advertiser Perceptions surveys thousands of leading agencies & marketers regarding the media brands they are considering for advertising. The Advertiser Perceptions annual survey evaluates media companies and brands on a number of key metrics including Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction, and Overall Media Company.
Meredith's Parents magazine was named the number one media brand in Customer Service in the print category."We are excited to once again be chosen as the number one media company by Advertiser Perceptions," says Tom Harty, President, Meredith National Media Group. "We are proud of the incredibly hard work by our marketing and sales teams, who constantly challenge themselves to deliver best in class service to our customers and marketing partners across media channels." The survey also evaluates a range of media types such as print, digital content, digital portals and social media, digital ad networks, television, and mobile as well as overall media company. "Combined with our award winning media brands, multi-channel editorial content teams, and innovative products such as the Meredith Sales Guarantee, we are committed to connecting marketers with women on what matters most to them in their lives, homes, and personal development," said Harty. Harty states that the selection of Parents magazine as the top magazine for Customer Service reflects the team's dedication to leadership in the category and incredible engagement with millennial moms. "We are passionate about bringing innovative solutions to our marketing partners not only with Parents but across our portfolio of brands that reach 50% of millennial moms," says Carey Witmer, EVP/President, Meredith Parents Network. "Whether it is with experiential events, social media, broadcast, mobile, tablet, or our core print titles, we have 35 million monthly touch points to help our marketing partners connect with them throughout the day. We know from our research that these women value the difference premium brands make in helping them manage and enjoy their busy lives." The Advertiser Perceptions Highest Rated Media Brand recognition is based on surveys of thousands of U.S. media decision makers each year who represent the largest advertisers worldwide. The survey is based on the average AIR ratings for Spring and Fall 2013 waves across a broad spectrum of metrics and media types. In 2012, Google was the highest rated media company, and in 2011, ABC Television Network received the prestigious award.