Clear Channel Outdoor today announced it has added 14 new digital signs in the greater Los Angeles marketplace in order to meet advertiser and community demands to reach Los Angeles residents via digital out-of-home advertising. The company now has a digital network of 33 signs in the market.
Clear Channel Outdoor digital billboard providing emergency information during the Glendora Colby fire. (Photo: Business Wire)
Digital signs provide a unique platform for enhanced creativity and promotional flexibility with commercial messages while also equipping local communities with a valuable real-time messaging service for public safety, emergency response, law enforcement and community building.
Across greater Los Angeles, Clear Channel Outdoor offers a powerful portfolio of traditional and digital signs in a wide array of formats, giving advertisers mass-market reach or specific targeting based on audience demographics or geography.
“Los Angeles is a modern city and the entertainment capital of the world and Los Angeles County is the largest retail and manufacturing county in the nation. To build their businesses, our local and national advertisers demand state-of-the-art communications to reach their customers -- our residents,” said Greg McGrath, President, Clear Channel Outdoor – Southern California. “Our new digital signs within greater Los Angeles strengthen our ability to reach many of the same audiences we were delivering to advertisers with digital signs in the city itself. While we continue to advocate for the fair and reasonable use of digital signs within the city, we are pleased to work with communities in the larger Los Angeles marketplace to serve the needs of our advertising clients and to strengthen those communities with the benefits tied to digital signs.”
Clear Channel Outdoor’s digital technology enables instantaneous creative updates and advertiser capability to respond in real-time to current events and market conditions, enhancing the effectiveness of campaigns. The unique and adaptive capabilities of digital signs mesh well with the vibrant culture of Los Angeles, allowing local businesses to connect with their communities while also providing larger advertisers with a means to reach a broad audience.