This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Two Consumer-Created Doritos Ads Air In Front Of A Global Super Bowl Audience, One Winner To Take Home $1 Million Grand Prize

Stock quotes in this article: PEP





PLANO, Texas , Feb. 2, 2014 /PRNewswire/ -- PepsiCo's Doritos brand gave two fans the opportunity to put their talent on display when their homemade Doritos ads aired in front of a global audience during Sunday's Super Bowl XLVIII broadcast, one of the most-watched television events in the world. The creators of both winning ads will now go on to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron" the highly anticipated sequel to the 2012 blockbuster movie " Marvel's The Avengers" — and will compete for a $1 million (U.S.) grand prize. The consumer-created ad with the highest number of total fan votes on www.doritos.com will win its creator the $1 million, and the runner-up, selected by the Doritos brand, will receive $50,000 (U.S.). The grand prize winner will be announced on Feb. 3, 2014. More details are available at www.doritos.com.

The two ads that aired were (in alphabetical order by finalist last name):

  • "Time Machine" by Ryan Andersen, Scottsdale, Arizona, United States
  • "Cowboy Kid" by Amber Gill, Ladera Ranch, California, United States

"There has been tremendous enthusiasm around the world for all five of our finalists and we couldn't be more thrilled with how consumers have rallied behind their favorites during the voting process," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay division . "While fan votes picked one winner, the Doritos brand had a tough time picking our second winner, so we ultimately decided to go with the ad that generated the second highest votes.  We're extremely proud of our two winners and look forward to revealing who will win the $1 million grand prize."

This is the latest installment of the Doritos "Crash the Super Bowl" contest, which has been held for the past seven years in the U.S. Since it began in 2007, the annual contest has invited U.S. consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips. This year, Doritos opened up the contest to fans from around the world where Doritos tortilla chips are sold, attracting more than 5,400 submissions from 30 countries.

The two winning ads that aired were among five finalist ads selected by a qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — Chairman Emeritus of Marvel Studios and co-creator of such Super Heroes as Iron Man, Spider-Man and others. One of the winning ads was selected by worldwide consumer votes on www.doritos.com and the other by the Doritos brand.  

Andersen, a freelance wedding photographer from Scottsdale, Ariz., teamed up with his six-year-old-son to create "Time Machine." The $300 (US) commercial is about the cleverest con one could think of to get a bag of Doritos tortilla chips a time machine that conveniently only runs on Doritos tortilla chips.

Gill is an Orange County, Calif.-based writer, producer, mom of two and creator of "Cowboy Kid." The commercial centers on a classic case of sibling rivalry for a bag of Doritos tortilla chips. As two brothers race toward the bag, the younger brother saddles up to reach the bag of Doritos tortilla chips first.

Each of the five Crash the Super Bowl finalists won an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watched the game from a private luxury suite, where they tuned in to learn which finalist ads aired . The three finalists whose commercials did not air during the broadcast each won $25,000 (U.S.).

As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.  

PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo leveraged its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.

About Marvel EntertainmentMarvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com

About DoritosDoritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.   Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.   PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.   We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.   For more information, please visit www.pepsico.com.

Follow PepsiCo:

SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,042.90 -28.32 -0.17%
S&P 500 1,972.29 -5.51 -0.28%
NASDAQ 4,493.39 -12.4620 -0.28%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs