"We're starting with a much bigger canvas, with so much more flexibility in 4K," said Steinberg. "Our cut-outs and zooms give viewers a completely clear image."
The Sony cameras and BPU-4000 unit combine with Sony's CA-4000 camera control unit to create an intuitive system that's also very familiar.
"With this easy-to-use combination of technologies, an operator can electronically zoom in on an image many times to provide a conclusive image for replays," said John Studdert, vice president of strategic sales at Sony Electronics. "This system's operation is very similar to HD cameras. For example, operators can shade the 4K camera the same way they would an HD camera."
This is the ninth consecutive year that Sony cameras are covering the NFL's big game. Sony has been a leader in 4K technology from the beginning, starting with the 2005 introduction into movie theaters of its commercial 4K projector. Sony's F65, F55 and F5 cameras are actively in use shooting feature films, TV shows, documentaries, commercials, videos, sports and more. In addition to its 4K Ultra High Definition TVs (84-, 65-, and 55-inch sets), Sony also offers Video Unlimited 4K, the world's first 4K download service, a 4K consumer media player, a 4K home projector, and a full line of 4K-capable home entertainment products like Blu-ray players and receivers.SOURCE Sony Electronics