This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

People Would Pay More for a Healthy Lifestyle

NEW YORK (TheStreet) -- With all the hoopla over the Affordable Care Act rollout, other trends coming out of the health care market tend to go under-reported. Case in point: The growing trend of consumers across the globe who want (even demand) to pay for healthier living options.

According to Bain & Co., nine out of 10 global health care consumers say they will pay more for "more nutritious food, health education, exercise and innovative health care technologies."

In a report called Growing Business Opportunities for Healthy Living, Bain sees a huge trend among all demographics away from health care and toward health prevention.

In addition, those consumers say they will pay more -- up to 5% of their total annual income -- for products and services that lead to healthier lifestyles.

Eighty percent of consumers surveyed by Bain (1,200 health care consumers in new York City, New Delhi and Munich) say they seek healthier choices to combat rising stress, a lack of time in their lives, toxic eating and other bad lifestyle habits.

Half of the participants agree they are "not meeting World Health Organization recommended minimum physical activity levels." Another 70% of respondents say health care providers should take the reins in promoting healthier lifestyles and reward consumers who lead healthier lives.

Bain analysts say health care prevention is a real -- and growing -- fact of life for consumers all over the globe.

"A healthy lifestyle is no longer just a story in the style section or something only fitness fanatics value. For a growing number of people around the world, health and well-being are becoming the new status symbol," says Norbert Hultenschmidt, the leader of Bain's "healthy living" global initiative. "Consumers understand what they need to do, but they need a lot more help doing it and enabling them to move from good intentions to healthy behaviors.

The study also shows much higher stress levels among consumers in big, tightly packed cities such as New York and New Delhi, but at least consumers there are "highly aware" of the need for more preventative health care practices.

Consumers don't, however, want more government limits on unhealthy lifestyles. Instead, study respondents said it was up to food and beverage companies, technology firms (who would create apps and tools that promote healthy living), and doctors and hospitals to up the ante on health care prevention.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $124.24 0.70%
FB $83.01 0.11%
GOOG $555.17 -0.65%
TSLA $190.41 -2.00%
YHOO $44.47 0.61%


DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs