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Sears Responds to Twitter Controversy (Update 1)

Stocks in this article: SHLD


I work for Sears, in Canada (just a low level person...sorry I won't make a good twitter war for you).  I agree...we have our challenges to fix. However, our biggest problem is negative perception.  I believe you have said it yourself...other companies will get a pass for the same sin...or something like that.  My question to you gosh...what has Sears done to you?  The attacks seem...personal.  Man, we must have really ruined something in your world...the volume that you have written negatively about Sears is staggering.  Is there no other topic you can write about?  I am not saying you are are not. But ... maybe...just maybe...with a little positive spin from guys like you...some good hard work on taking care of our customers from a team like us...maybe...we can stop the bleeding long enough to make a come fix the windows too.  

Take care...if you happen to be in Ancaster, Ontario, Canada...drop in to see me at the Sears Home store.  I would be happy to show you my store.

And I would be happy to come see it. 

That's a completely genuine email. I can't possibly disrespect it, even the parts where he's angry with or critical of my Sears coverage. But, as I have stated before to other "low level" employees at Sears, if this is personal at all -- for any of us -- we should direct our personal fervor at Sears' executives.

I'm doing my job. I'm not an idle journalist. I'm not a reporter. I write columns. I express opinions. That's what I get paid to do. And when I see a company conduct itself the way Sears has -- with very real consequences for everybody from investors to consumers to its employees as well as the communities it operates in -- I am going to beat the issue to death. Never have I attempted to hide that fact. To the contrary -- I broadcast it. 

Because, here's the thing -- if I (and others) don't, Sears gets what it wants. A free pass to fly under the radar without anybody inserting checks and balances into the system. If you look at it that way, I would actually be shirking my responsibility if I did not cover the Sears story as aggressively as I do. 

My coverage played some role ... I think a large role, but whatever the magnitude, it played a role in getting things done in Oakland. Personally, I'm proud of that. 

--Written by Rocco Pendola in Santa Monica, Calif.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks. Rocco Pendola is a columnist for TheStreet. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
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