Jan. 30, 2014
/PRNewswire/ -- The Muppets gang and Toyota will take a ride into history this year, connecting with Latinos across the country for the upcoming Toyota Highlander launch and the Muppets' all-new big-screen adventure "Muppets Most Wanted," in theaters
March 21, 2014
View the multimedia assets at:
The team will appear in two 30-second television commercials for the all-new 2014 Toyota Highlander that will debut on Fox Sports Deportes during the historic first Spanish-language broadcast of the Super Bowl on
Sunday, February 2
. In each of the spots, dancing, singing and fun-loving Muppets show that with room for up to eight human passengers, or over a dozen Muppets, the Toyota Highlander has plenty of room for everything—everything except boring.
"Toyota is thrilled to take part in a defining moment in U.S. sports history," said
, Vice President of Toyota Division Marketing at Toyota Motor Sales,
, Inc. "Connecting with Hispanic consumers has been a longstanding priority for Toyota. Engaging them in-language, in-culture and with such iconic characters on such a grand stage is very exciting."
Both commercials will debut and air twice during the second quarter of the game.
In addition to the television spots, Toyota will publish real-time Spanish-language content featuring the Muppets during the big game through Toyota's Latino-specific Vine, Twitter and Facebook properties. Hispanic influencers will also be part of the mix through their own channels to add an additional layer of real-time conversation.
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our
Lexus and Scion
brands. Over the past 50 years, we've built more than 25 million cars and trucks in
, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit
About "Muppets Most Wanted"
Disney's "Muppets Most Wanted" takes the entire Muppets gang on a global tour, selling out grand theaters in some of
most exciting destinations, including
. But mayhem follows the Muppets overseas, as they find themselves unwittingly entangled in an international crime caper headed by Constantine—the World's Number One Criminal and a dead ringer for Kermit the Frog—and his dastardly sidekick Dominic, aka Number Two, portrayed by
. The film stars
as Nadya, a feisty prison guard, and
as Interpol agent
Jean Pierre Napoleon
. Disney's "Muppets Most Wanted" is directed by
and produced by
. Bobin wrote the screenplay with
, who is also executive producer with
John G. Scotti
. Featuring music from Academy Award®-winning songwriter
, "Muppets Most Wanted" hits the big screen
March 21, 2014
. For more information, visit Disney.com/Muppets, like us on Facebook: Facebook.com/Muppets, and follow us on Twitter: Twitter.com/TheMuppets.
SOURCE Toyota Motor Sales,