This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

6 Things Apple Needs to Learn From Facebook, Amazon, Google, Tesla & Disney


Apple secrecy has become a hallmark of the company in an effort to stop the copycats. Clearly that's no longer working. Everyone knows about the iWatch, but because the Street doesn't hear it from Tim Cook, the stock doesn't get any credit. Five years ago I wrote a piece about why the shorts love to use Apple. I discussed the stock manipulation that occurs because of Apple secrecy. This variable has been hurting Apple stock for years.

Time to loosen up. It's okay to be out in the public arena talking about a future road map. Elon Musk of Tesla (TSLA) is another prime example. Investors anticipate the Model X and Gen III over the next five years. Give Wall Street an honest forecast of where the company is headed rather than always tempering expectations with irrelevant quarterly earnings guidance.

4. Hold less cash.

Mark Zuckerberg deserves to be named CEO of the decade for his gutsy move to spend $1 billion on the acquisition of Instagram without board approval. Without Instagram, Facebook would be a $15 stock. Google's acquisition of YouTube has turned out to be a gold mine.

It does nobody any good to bury cash in the sand, or in Apple's case, stash it overseas.

Where would Apple be today if it had acquired Netflix (NFLX) to boost its Apple TV's streaming catalogue? Netflix could have been had for $5 billion two years ago. It can still be had for $30 billion today. Where would Apple be if it had acquired Twitter (TWTR) to gain exposure to social networking? Where would Apple be if it had acquired Tesla?

For Apple shareholders it's frustrating to watch these start-ups now become better investment opportunities than Apple itself. I'm even ready to change direction. This earnings season has been eye opening.

5.Get smaller.

Carl Icahn of Icahn Enterprises (IEP) needs to be made chairman of the board for a day. If Apple had already approved and executed the buyback he proposed, quarterly earnings per share would have been $19.50 instead of $14.50. Cash on the balance sheet does Apple no good. It doesn't eliminate volatility. It gets zero credit. It might as well not even exist. Ask Exxon (XOM) how life is at the top of the market share food chain.

Eliminate shares outstanding as quickly as possible.

2 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs