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Why the Super Bowl Is Big for Small Business

Quaker Steak & Lube
Brick, N.J.

Kurt Pahlitzsch, director of operations for Quaker Steak & Lube's Brick, N.J. location is expecting a 35% increase in business. This comes not only from the take-out business he'll do for the Super Bowl, but from fans coming into the area that will keep the restaurant busy all weekend long.

Even with the franchise located an hour away from the stadium, "there's a lot of rollover with people coming in from out of town," Pahlitzsch said. "They're taking advantage of visiting family down by us. So not only on Super Bowl Sunday, but were also expecting Friday and Saturday to be above levels."

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Quaker Steak & Lube is a Nascar-themed bar and restaurant known for its 28-different sauced wings, including the frightening Triple Atomic sauce. The establishment is expecting in-dining business alone to pick up about 20%, with catering and big bulk to-go orders jumping as well.

"I'm going from having two to three people working the to-go business to more than double - eight people are handling the take-out business," he says.

"I love having it in the metro area it brings a lot of traffic," Pahlitzsch said. "Not only does it help me [now] but in future weeks to come."

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