With an agenda that featured a captivating stage presentation by one of the world’s foremost floral designers, Napco and BloomNet welcomed the floral community to Jacksonville, Florida, January 18-19, for Fresh Forum 2014. Napco is a leading source for floral, garden, gift and seasonal decor and BloomNet is an international wire service and world class business solutions provider. The event, which continued the celebration of Napco’s 75th anniversary, was the largest Fresh Forum ever held by Napco and BloomNet...attracting over 150 attendees representing 25 states and 65 retail flower shops.
Among the highlights of Fresh Forum 2014 was the demonstration from renowned German Florist Gregor Lersch, who presented a stage program, entitled “Personalizing Floral Design – International Trends in Structural Design, Forms & Shape.” Recognized as the Master of all Master Florists, Mr. Lersch is one of the premier floral artisans looked to internationally for bringing new trends and design evolution to the global floral design industry. He is the author of more than 30 books on floral design and he travels to more than 35 countries around the world sharing his expertise. Mr. Lersch’s program at Fresh Forum 2014 featured innovative European designs that florists can re-create in their own shops. An additional highlight of Fresh Forum 2014 included a sold-out workshop instructed by Gregor Lersch, during which he offered hands-on techniques for creating unique structures and personalizing floral designs.
Another focal point of the Fresh Forum event was the informative 2014 Fall & Holiday Trend presentation by Jackie Lacey, AIFD, CFD, PFCI. Mr. Lacey’s 25 year career includes experience in the retail floral market and ownership of shops in Tennessee, Texas and South Carolina. He currently serves as Senior Design Analyst and Education Consultant for the Floriology® Institute, BloomNet and Napco. Mr. Lacey’s stage presentation paired 2014 Fall, Holiday & Everyday Trends with latest products offered by Napco. Throughout the weekend, Fresh Forum guests were given a VIP shopping experience and opportunity to see and purchase the nearly 2,000 newest trend-forward products from Napco, including exclusive designs that cannot be found anywhere else.