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Amazon Earnings Preview: What Wall Street Thinks

NEW YORK (TheStreet) - All eyes will be on Amazon (AMZN - Get Report) tonight when the giant e-retailer report's fourth-quarter earnings after the markets close.

Amazon is expected to post earnings of 66 cents a share, up a whopping 215% over last year's quarter. Revenue is expected to rise 23% to $26.06 billion, according to Thomson Reuters.

In October, Amazon said it expects net sales for the fourth quarter between $23.5 billion and $26.5 billion, up 10% to 25% compared with last year's quarter.

The company expects operating income of $500 million at the top end of its range, a loss of $500 million at the low end compared to income of $405 million last year.

It's no secret that Amazon is cashing in on the shift in retail from in-store to online and mobile shopping.

Reports surfaced on Wednesday that Amazon is planning to launch its own mobile point-of-sale system to offer to retailers, similar to what Square is doing. The checkout system would be through Kindle tablets and could be ready as early as this summer, according to The Wall Street Journal, citing people briefed on the company's plans.

Amazon declined to comment to TheStreet, and Square could not be reached for comment.

It's also putting much focus on garnering Amazon Prime members, its two-day shipping subscription service. Amazon said in its third-quarter report it had "millions of new Prime members" sign up for the service.

Amazon said on Dec. 26 that it had a record setting holiday season for Prime, with more than 1 million customers signing up for the service in the third week of December.

"The entire 2013 holiday season was the best ever for Amazon, with more than 36.8 million items ordered worldwide on Cyber Monday, which is a record-breaking 426 items per second, and millions of customers unwrapped Kindle e-readers and Kindle Fire tablets this holiday season, the company said in a release.

"Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite," said Jeff Bezos, founder and CEO of

Amazon shares were rising 3.3% to $396.93 on Thursday.

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