This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Does Your Apple Store Smell Like Body Odor?


According to this employee's account, the "sniffers" -- that's the term this person used -- are high up on the wall, above sensors used for different purposes. The employee explained that it takes a while for our collective breaths to rise to these "sniffers," which also measure carbon monoxide, and trigger the ventilation systems located on the walls, along the floor underneath product displays.

This, according to the employee, explains why the B.O. smell tends to be worse in the morning. Perfectly logical, though hardly excusable.  

This employee also noted that the rank and file has informed corporate management, who is apparently working on a fix for the problem. A problem it sounds to me like the retail workers want remedied. If it's not a pleasant environment for them, it's probably not doing any favors for the Apple customer.

I found all of this especially interesting during a time of renewed scrutiny on Apple. After the company's most recent earnings report, lo and behold, you have people calling for Tim Cook's head. Something that, by the way, I told you would eventually become more commonplace.

Here you have Apple, a company known for obsessively controlling every detail of its existence down to what others might consider minutia, yet, as it moved a landmark store from one location to another, it didn't, presumably, pay enough attention to what should have been, at the very least, on the radar of concern.

To stress, this isn't any old store. It was a big deal, locally here in Santa Monica when it moved. It was -- and remains -- a big deal nationally, on par with the architectural significance of the Palo Alto/Stanford, Manhattan/Upper West Side and Manhattan/Fifth Avenue Apple Stores.

For goodness sake, according to a Santa Monica Apple retail worker the floor comes from Italy. The walls from Tennessee. And some of the metal from Japan. It's a big, bright and beautiful store, comprised largely of glass. Striking. Just gorgeous. But where has the attention to detail at Apple gone?

You have to consider little things like this -- particularly not learning from your own history -- as meaningful contributors to the larger narrative of what might be going on and/or is, quite possibly, wrong at Apple.

It took the company "forever" (in tech, anything slightly north or south of a year qualifies as "forever") to put somebody competent or, for a long while, just somebody in charge of one of Apple's most important assets -- retail.

Consider the timing -- the Apple Store in question opened in December 2012. The nuts and bolts of the transition took place toward the end of Ron Johnson's watch, but also during the hollow tenure of Browett. You would think whoever was minding Apple retail would have been intimately involved in the design and construction of this store, to the point where they might have stressed -- Let's make sure we don't have a body odor issue here.

Or maybe that's just me. (Not with the B.O., but with the thought).

Or maybe Apple has slacked a bit on its penchant for being anal-retentive and hyper-controlling over how it presents itself to the public.

Or maybe more Apple Stores than I think have the "known issue" of a body odor problem. You tell me. 

Or maybe I'm not sure which of these ors is worse.

--Written by Rocco Pendola in Santa Monica, Calif.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks. Rocco Pendola is a columnist for TheStreet. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,039.49 +60.36 0.36%
S&P 500 1,992.37 +5.86 0.30%
NASDAQ 4,532.1040 +5.6220 0.12%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs