Jan. 29, 2014
/PRNewswire/ -- As part of PepsiCo's weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate
to the Bob Woodruff Foundation, a national nonprofit organization dedicated to supporting post-9/11 injured service members, veterans and their families, and the caregivers and communities that support them.
The donation will be presented to
Bob and Lee Woodruff
, co-founders of the Bob Woodruff Foundation, during a special event for military veterans and members of the PepsiCo family on
Friday, January 31
. The event will be hosted by
and feature performances by superstar
and the West Point Glee Club. Admiral
, former Chairman of the Joint Chiefs of Staff, will be among the special guests in attendance.
"As our country comes together to enjoy and celebrate Super Bowl Sunday, we should also celebrate those who make this day possible, our men and women in uniform," said PepsiCo's Chairman and CEO
. "The Bob Woodruff Foundation does incredible work to help our nation's veterans and we are honored to support their mission."
To allow the general public to share in the evening and drive greater awareness for the Bob Woodruff Foundation, PepsiCo will stream the event live on
9:45 p.m. ET
. The web stream will include a click-to-donate button for those who wish to contribute to the Bob Woodruff Foundation.
The Bob Woodruff Foundation will use the PepsiCo Foundation grant to launch a nationwide "Veterans Helping Veterans" initiative, which helps service men and women transition to civilian life and reconnect with their communities. Veterans helping veterans has emerged as an inspiring trend among post-9/11 veterans. As they make the transition into civilian life and their communities, they seek opportunities both for employment and community service while continuing to serve their fellow troops.