This article originally appeared Jan. 24, 2014, on Real Money. To read more content like this, + see inside Jim Cramer's multi-million dollar portfolio for FREE Click Here NOW.
Bet the farm on Seattle.
No, not the Seahawks, although I like them very much to beat the Broncos.
I am talking about betting on the companies that are from Seattle because they, like running back Marshawn Lynch, are in beast mode even with a market that suddenly feels like it's getting the Orange Crush.Just think about it. Which is the best performing Dow stock last year? Boeing (BA - Get Report) which, while based in Chicago, has its biggest factories in the Seattle area. Which company is playing havoc with all of bricks and mortar retail? Amazon (AMZN - Get Report), the Seattle-based online colossus. Which company delivered the best consistent growth of any retailer through this rough period? Costco (COST - Get Report), the Seattle-based big box club store chain. And two, which two companies put up numbers so incredible that they bucked the worst day in ages? How about Seattle-based Microsoft (MSFT - Get Report) and Starbucks (SBUX - Get Report). The former was a real shocker. For years we've been frustrated with Microsoft as there always seemed to be something that went awry, some line of their business that stalled or failed or missed expectations. We grew tired of the excuses and couldn't believe that the company could miss the social, the mobile and the cloud, the holy trinity of tech, that should have been so obvious to both Bill Gates and Steve Ballmer, but somehow passed them by. That's one of the reasons why the biggest move this stock had in ages came on the heels of the resignation of Ballmer who simply failed to see many of the biggest trends in tech and Microsoft, as huge and powerful as it is, became an also-ran in the tech space. But today, the last real quarter of the Ballmer regime before he steps down, the company put it all together with great numbers from Windows, from enterprise software, and most importantly from the Surface and the XBOX franchises. It was a truly terrific performance and I believe the stock would have been up maybe twice as much as it is if the day had been a less chaotic affair. The real winner out of Seattle, though, the one worth devoting some real time to, is Starbucks not just for what the company did, which was amazing, but from what its incredible CEO, Howard Schultz, one of my Bankable 21 CEOs from Get Rich Carefully, said on his conference call.
First, I am always telling you that you have to listen to the conference calls to find out what's really going on and match that to the expectations that were expected of the company going in. The Starbucks quarter and its aftermath represented everything that's good and bad about the stock business and why I am always confident that people at home can trump the wise guys when it comes to long term wealth creation.
I was watching CNBC when Starbucks reported. There were some headlines on a bunch of services when the number hit that immediately pronounced the quarter a disappointing one. Instantly the stock sank from $73 to $71 in after-hours trading as the stories declared the quarter a big miss. The sellers, however, got it totally wrong, in three different ways. First, they didn't understand that the stock had been going down for days ahead of the quarter as people expected the company to issue earnings short of the consensus. In fact, the numbers were basically in-line, which didn't fit the scenario of the decline that had already occurred before the report, let alone the foolish one occurring after. Second, the headlines picked up that there was a slight disappointment in the U.S. this quarter but didn't acknowledge that the incredible turn in Europe, which was, frankly, monumental and much more important than any slight slip in the U.S. Finally, because the headline writers and the Quick Draw McGraws didn't wait to hear the guidance for the future they didn't know that Starbucks had sold a huge number of gift cards, far more than anticipated and that will produce a huge shift of revenues into the first quarter, far more than what might have been missed in the quarter just reported.
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