Number of ads: Two 60-second ads
Number of cars sold in 2013: 2.79 million
General Motors spent $97.2 million on Super Bowl ads alone between 2003 and 2013. It's just part of the reason the company found itself in bankruptcy and government hands for its trouble.
Though it's back and has bought out Uncle Sam's stake in the company, it's treading lightly on Super Bowl Sunday despite a 7.3% uptick in U.S. sales in 2013. It sat out last year completely, but now has at least $16 million invested in two 60-second ads. That's not a bad plan, as six auto manufacturers who weren't GM bought ads in 2013. Exactly two auto manufacturers did the same in 2003.With all of those competitors stacked against it, just about the only good news GM's received is from its Michigan neighbors Ford and Chrysler, who appear to bee sitting out this year's festivities. Time to push some Silverado pickup trucks and tell the U.S. carbuyer that "Government Motors" is out of business. -- Written by Jason Notte in Portland, Ore. >To contact the writer of this article, click here: Jason Notte. >To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, send an email to: email@example.com.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV