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5 Super Bowl Car Companies Driving Ad Spending

Jaguar
Number of ads: One 60-second ad
Number of cars sold in 2013: 16,952

The last time Jaguar was a huge ad account in America was in a Mad Men storyline.

Jaguar hadn't bought a Super Bowl ad until this year and seemed content not to do so. It makes up just 0.1% of the U.S. market, but saw sales take off 41% last year. It's a leap from 12,000 cars to nearly 17,000, but it's significant for a luxury brand of that size.

Obviously, the company feels it's a reason to celebrate. It's hired on British actors Mark Stong, Tom Hiddleston and Oscar winner Ben Kingsley to play a group of British villains explaining how the merits of the craft are similar to those of a fine British automobile. Precision, a stiff upper lip and the ability to eschew the pronunciation jag-wahr in favor of jag-u-ar are all seem as a common thread between great British villains and their luxury cars, and we can't help but agree.

In the low reaches of the tiny luxury auto sector, Britain's bad guys are winning.

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