This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Super Bowl Car Companies Driving Ad Spending

Volkswagen/Audi
Number of ads: Two 60-second ads
Number of cars sold in 2013: 565,000

Volkswagen wants to be a big player in the U.S. market, but its sales here have been a story of two brands.

Audi saw sales jump more than 13% last year as it continues to gain on Lexus, Infiniti, Mercedes-Benz and BMW. Meanwhile, this year's 60-second Super Bowl spot is already looking like one of the best of 2014. Sarah McLachlan pops up with a desperate plea to help the poor misunderstood Doberhuahua breed of dogs concocted by a couple that couldn't make up its mind. The big-headed, small-bodied dogs go on a rampage and terrorize the globe before the couple, safe within the confines of their Audi A3, learns a valuable lesson: Don't compromise... ever.

Volkswagen's namesake brand wishes it was that personable. Volkswagen sales plummeted nearly 7% last year as its market share dropped to less than 3%. Its ad, meanwhile, cribs from It's A Wonderful Life as a father tells his daughter that each time a VW hits 100,000 miles, a German engineer gets its wings. Seriously, that's the entire premise.

The key difference is that while Audi has ingratiated itself to the luxury car buyer and made an attempt to relate to the U.S. market, Volkswagen has largely forgotten its '90s strategy of Jettas, tunes and Fahrvergnugen and adopted both styles and a public persona buyers are quick to shrug off. Audi may be a player in the U.S. market, but Volkswagen needs to stop playing around and get back to basics.

4 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $126.44 -0.13%
FB $87.28 0.43%
GOOG $523.40 0.30%
TSLA $280.02 4.04%
YHOO $39.38 0.13%

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs