This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Emeritus Expands Digital Resources As Senior Internet Usage Rises

Stocks in this article: ESC

SEATTLE, Jan. 29, 2014 /PRNewswire/ -- As the number of people 65 and above using the Internet increases, the nation's largest assisted living and memory care provider continues to expand its digital resources. After launching a first-of-its-kind web video series for that demographic and piloting a social networking app, Emeritus Senior Living has now unveiled a newly designed website. 

Fifty-three percent of Americans 65 and over now use the Internet, with 70% of those doing so daily, according to a 2012 study by the Pew Internet & American Life Project. Researchers noted the data "represented the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant."

This phenomena's impact has been evident at Emeritus. Inquiries through www.Emeritus.com and resulting community tours rose by 20% and 30% respectively last year compared to 2012. The number of people who first contacted Emeritus via the website and then moved into an Emeritus community jumped 40% during that time. Establishment of the Emeritus Family Advocate Team, which responds to those submitting questions of any kind through the website, factored significantly in the increase.

"These numbers tell us that making resources easily available on our website and moving quickly to answer contacts we receive through the site are important – both for our business and as a service to seniors and families in search of information," said Jayne Sallerson, executive vice president of sales and marketing for Emeritus Senior Living.

With an analysis showing that the majority of visitors to Emeritus.com seek details on Emeritus Senior Living community locations and services, Emeritus redesigned its website's homepage to make the information more accessible. In addition, it increased the prominence of the search bar and made it available on all pages. The role of video was also increased.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.34 +19.18 0.96%
NASDAQ 4,681.4820 +43.4880 0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs