NEW YORK, Jan. 29, 2014 /PRNewswire/ -- TheStreet, Inc. (NASDAQ: TST), a leading digital financial media company, announced today that it will sponsor Nightly Business Report (NBR) for Q1 2014. The sponsorship will span 62 episodes from December 30 th through March 31 st, each featuring two 15-second funding credits at the beginning and end of the show.
"The first quarter of the new year will undoubtedly be an exciting one for the world of financial news – and what better way to stay in front of it than to support the longest-running business television program in the country?" said Elisabeth DeMarse, Chairman, President and CEO of TheStreet, Inc. "TheStreet is thrilled to continue offering its seamless combination of authoritative advice and latest news to Nightly Business Report's audience."
TheStreet's sponsorship campaign will highlight Action Alerts Plus ( www.actionalertsplus.com), the exclusive home of Jim Cramer's multi-million dollar charitable trust portfolio, where subscribers receive alerts before each trade. TheStreet's funding credit was produced by Houpla, Inc. which also designed and implemented TheStreet's studio and production facilities."We are pleased to partner with The Street again as Nightly Business Report continues to experience viewership momentum into 2014," remarked Mark Miller, Executive Vice President, NBC News Group Advertising Sales, NBCUniversal in making the announcement. Nightly Business Report, co-anchored by Tyler Mathisen and Susie Gharib, features in-depth coverage and analysis of the biggest financial news stories of the day and access to some of the world's top business leaders and policy makers. Each night, the program explains the day's leading stories in a comprehensive and accessible way to a wide-ranging audience. CNBC also produces NBR's popular Nightly News Brief, a short synopsis of the day's business news events, for public television stations and supports the program's website, NBR.com. Nightly Business Report reaches 96% of U.S. households.* NBR is also seen on public television's national news and documentary channel, WORLD. WPBT2 is the presenting station for Nightly Business Report. American Public Television (APT) is the distributor. *Source: TRAC Media Services