This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Digital River Releases White Paper On Proven Online Merchandising And Promotion Strategies

Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced the availability of its newest white paper, “Strategies to Maximize the Effectiveness of Your Online Merchandising and Promotions Plan.” The free paper, ideal for online merchants seeking to build or expand their commerce presence, offers proven e-marketing strategies and best practices for acquiring customers, increasing customer retention and enhancing conversion rates.

The paper details approaches for not only building sales, but also strengthening a company’s long-term marketing position. Specific topics include:
  • Capitalizing on seasonal traffic spikes;
  • Improving merchandising performance through site design;
  • Increasing sales from a company’s best customers;
  • Maximizing online sales without cannibalizing bricks-and-mortar channels;
  • Using free shipping to maximum advantage; and
  • Granting buyers control of their shopping basket to add incremental purchases.

“The online world continues to evolve for e-marketers. Online stores are no longer just places to move product; they also create connections that directly build brands and influence consumer behavior far beyond a singular purchase,” said Scott Heimes, Digital River’s senior vice president and CMO. “This white paper is essential for CMOs as well as online merchandising and content specialists, or anyone involved in developing and improving their company’s online marketing activity.”

Strategies to Maximize the Effectiveness of Your Online Merchandising and Promotions Plan” includes best-practices for capturing names and email addresses upon first visit; automatically highlighting best-selling products for add-on purchases; developing and maintaining a customer VIP program; creating online exclusives; and using shipping offers to shape buyer behavior. The paper puts these ideas in the context of a company’s larger commerce program to strengthen customer relationships and optimize revenue and profitability.

Click here for a free download of “Strategies to Maximize the Effectiveness of Your Online Merchandising and Promotions Plan.”

Marketers looking for additional educational resources about e-marketing topics can access two webinars that Digital River recently hosted. Listen to the top paid search strategies and email marketing trends webinar replays by clicking the following links:

About Digital River, Inc.Backed by 20 years of e-commerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In the last year, Digital River processed more than $28 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #ecommerce, @DigitalRiverInc Click to Tweet : .@DigitalRiverInc releases white paper on proven online merchandising and promotion strategies

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs