NEW YORK, Jan. 28, 2014 /PRNewswire/ -- UGG® Australia, a division of Deckers Outdoor Corporation (NASDAQ: DECK), is bringing the heat to Manhattan this week, when it launches two exciting programs to keep fans warm and celebrate the Big Game on February 2, 2014. With its first mobile pop-up shop and a four-store ticket giveaway, UGG is getting into the spirit of the 'snow bowl.'
On Friday, January 31 st and Saturday, February 1 st, UGG Australia will debut a mobile truck, the UGG Warming Station. The 25-ft long truck will have a giant pair of UGG earmuffs attached to the top and sport a retro ice machine creative theme to coordinate with the subzero temperatures suffered by New Yorkers during the month of January. UGG will be handing out free hot chocolate to passersby and selling UGG Australia's coveted cold weather accessories collections (earmuffs, hats, scarves, mittens and gloves) for men, women and kids. All accessories will be sold for $75. The UGG Warming Station will be located in front of Penn Station ( 7th Avenue between West 30th and 33rd Streets) on Friday, January 31 st from 8am to 5pm and Saturday, February 1 st from 9am to 6pm. Social handle: #UGGTruck
Along with the UGG Warming Truck, the four UGG Australia stores in New York City are running in-store contests to win a pair of tickets (2 tickets) to the Big Game on February 2 nd . Consumers can enter to win by visiting one of the four UGG Australia stores during business hours to fill out a contest entry (one entry per person, winner must be 18 or older, no purchase necessary) from January 23rd to January 31st to be valid for entry. Four winners for the four pairs of tickets will be randomly selected from the valid entries and will be notified on Saturday, February 1 st before 12pm ET to claim their tickets. If the winner does not respond within three hours, the pair of tickets will be forfeited and an alternate winner will be selected and notified. The winners must return to the UGG Store at 600 Madison Ave. on February 1 st during regular business hours to pick up their tickets to the Big Game the next day. UGG Australia will run the contests in each of their four New York City stores Midtown East (600 Madison Avenue), Upper West Side (160 Columbus Avenue), Meatpacking (405 West 14 th Street), and SoHo (79 Mercer Street).For more information, please visit www.uggaustralia.com. About UGG ® Australia UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers. UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales. UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook. Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else. About Deckers Outdoor CorporationDeckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40 th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com. SOURCE UGG Australia