Jan. 28, 2014
/PRNewswire/ -- Meredith Originals, a unit of Meredith Corporation
) along with
magazine today announced the premiere of "Lords of the Playground," the first of multiple
video series that will air online in 2014. The 11-episode series features veteran actors
Curb Your Enthusiasm
) spoofing everyday modern dad pitfalls. The series will make its debut on
January 28, 2014
, and new episodes will launch each week.
"Millennial dads are an untapped audience and vital voice in the parenting community," said
, President, Meredith Parents Network. "This fun, light-hearted series is a tongue-in-cheek look at the often hilarious situations modern dads find themselves in and how parenthood can change men in both humorous and rewarding ways. Through this series, advertisers have the opportunity to engage millennial dads and
quality audience through premium video content across web, mobile, and tablet."
During 2014, Meredith Originals will launch five additional original web series including:
- "Rosie to the Rescue," starring pregnancy and parenting expert celebrity Rosie Pope;
- " Baby Sleep 911," about a sleep consultant who helps harried families figure out the tips and tricks to get baby to sleep;
- "Stager Smackdown," a decor war between professional home stagers;
- "How I Lost It," showcasing the inspiring weight loss journeys of determined individuals;
- "How We Broke The News," which follows real people as they break the biggest news of their lives in wildly unique ways, and the priceless reactions that follow.
"Meredith Originals are the perfect marriage of inspiration and analytics," said
, Vice President of Video Production and Product. "We identify the issues our audience is most passionate about, and the solutions they most desire, and create premium-quality video with great storytelling. Meanwhile, the breadth of connection with our audience – through our sites, tablet, mobile, print and our incredible presence on social platforms – is unique in the industry."
To further engage with millennial dads and create fatherhood content,
magazine will partner with the
Dad 2.0 Summit
, an annual conference held in late January where leading marketers, social media experts, and blogging parents discuss the changing voice and perception of modern fatherhood. As the official sponsor of the "
Magazine Dad 2.0 Live Lounge," a
magazine social media expert will be on hand to participate in conference panels and counsel dad bloggers on how to build their brand through social media. Millennial dads will be heavily featured in the
magazine including celebrity father columns, a dad dedicated cover,
ideas and more.
"We couldn't be more excited about our partnership with
and the tremendous people behind its parenting outlets. By bringing iconic parenting brands such as
to Dad 2.0,
is demonstrating its remarkable level of support for today's dads and the concept that parents are parents, regardless of gender," said
, Dad 2.0 Co-Founder. "One of our main goals is to engender more accurate portrayals of fatherhood in media and marketing, and
support of Dad 2.0 is a great leap forward in our efforts."
About Meredith Originals
Meredith Originals is a dynamic slate of original series distributed across web, mobile, tablet, YouTube and connected TV, designed to captivate and activate millions of fans of our trusted brands. Meredith Originals offers marketers the opportunity for exclusive sponsorship of high-quality productions, delivered to a premium audience, with organic integration in select episodes.