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LIN Media LLC (“LIN Media”)(NYSE:LIN), a local multimedia company, announced that its subsidiary, LIN Digital Media LLC, has entered into a definitive agreement to acquire Federated Media Publishing, Inc. (“Federated Media”). Federated Media is an industry-leading digital content and conversational marketing company that leverages the deep relationships and content from its exclusive Publishing Network to deliver contextually relevant advertising opportunities, and conversational and engagement tools that effectively reach agencies’ and brands’ targeted audiences across digital and social media platforms.
“The acquisition of Federated Media brings an additional layer of dynamic, proven and integrated solutions to our ever expanding platforms,” said Vincent L. Sadusky, President and Chief Executive Officer of LIN Media. “Superior content is at the epicenter of both our companies, and this acquisition will extend our core competencies, drive important synergies and further diversify our revenue streams.”
Federated Media pioneered "conversational marketing" around the concept that high-quality independent sites and services attract influential audiences who together create meaningful dialogue to enhance brand loyalty and drive increased sales. Founded in 2005, with offices in New York, NY, San Francisco, CA, and Chicago, IL, Federated Media is a primary partner for agencies and brands looking to build relationships with high influence bloggers that produce original content on a daily basis for a wide variety of vertical categories, including parenting, lifestyle, food, fashion, business and technology.
“Extending a brand’s footprint with consumers across all screens has been the core strategy, strength and growth catalyst for LIN Media since day one,” said Robb Richter, LIN Media’s Senior Vice President Digital. “Adding Federated Media to our portfolio, inclusive of our ComScore Top 15 Video and Display rankings, provides new opportunities for agencies and brands to reach their chosen demographic with the right ad, to the right audience, at the right time.”
Federated Media's core demographics, content verticals and reach of over 33 million unique visitors per month will provide LIN Media’s clients deeper engagement, more robust native ad solutions and significantly extend its premium video and social platform offerings. In a powerful combination with the leading technologies across LIN Media’s portfolio of video, display, mobile and social platforms, including its recently launched Video Insights Platform (“VIP”), agencies and brands can efficiently and effectively reach their targeted audiences at scale, leveraging the latest in conversational marketing, digital solutions and reporting across all platforms.