This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

LIN Media Announces Agreement To Acquire Federated Media

LIN Media LLC (“LIN Media”)(NYSE:LIN), a local multimedia company, announced that its subsidiary, LIN Digital Media LLC, has entered into a definitive agreement to acquire Federated Media Publishing, Inc. (“Federated Media”). Federated Media is an industry-leading digital content and conversational marketing company that leverages the deep relationships and content from its exclusive Publishing Network to deliver contextually relevant advertising opportunities, and conversational and engagement tools that effectively reach agencies’ and brands’ targeted audiences across digital and social media platforms.

“The acquisition of Federated Media brings an additional layer of dynamic, proven and integrated solutions to our ever expanding platforms,” said Vincent L. Sadusky, President and Chief Executive Officer of LIN Media. “Superior content is at the epicenter of both our companies, and this acquisition will extend our core competencies, drive important synergies and further diversify our revenue streams.”

Federated Media pioneered "conversational marketing" around the concept that high-quality independent sites and services attract influential audiences who together create meaningful dialogue to enhance brand loyalty and drive increased sales. Founded in 2005, with offices in New York, NY, San Francisco, CA, and Chicago, IL, Federated Media is a primary partner for agencies and brands looking to build relationships with high influence bloggers that produce original content on a daily basis for a wide variety of vertical categories, including parenting, lifestyle, food, fashion, business and technology.

“Extending a brand’s footprint with consumers across all screens has been the core strategy, strength and growth catalyst for LIN Media since day one,” said Robb Richter, LIN Media’s Senior Vice President Digital. “Adding Federated Media to our portfolio, inclusive of our ComScore Top 15 Video and Display rankings, provides new opportunities for agencies and brands to reach their chosen demographic with the right ad, to the right audience, at the right time.”

Federated Media's core demographics, content verticals and reach of over 33 million unique visitors per month will provide LIN Media’s clients deeper engagement, more robust native ad solutions and significantly extend its premium video and social platform offerings. In a powerful combination with the leading technologies across LIN Media’s portfolio of video, display, mobile and social platforms, including its recently launched Video Insights Platform (“VIP”), agencies and brands can efficiently and effectively reach their targeted audiences at scale, leveraging the latest in conversational marketing, digital solutions and reporting across all platforms.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,070.40 +46.34 0.26%
S&P 500 2,114.49 +6.20 0.29%
NASDAQ 5,016.9290 +11.5380 0.23%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs