Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) and Polaris Project today announced a new campaign designed to shine a spotlight on the serious issue of human trafficking. Human trafficking is modern-day slavery where profits are derived from the organized control and exploitation of women, children and men for various purposes including labor and sex acts. Launching today on strategically located billboards in New York and New Jersey, the campaign educates the public on the true scale and diverse victims of human trafficking under the banner “Traffic Report.”
Clear Channel Outdoor's and Polaris Project's "Traffic Report" Campaign at New York Port Authority (Photo: Business Wire)
The “Traffic Report” campaign launched today in New Jersey and New York in order to reach the local public and the more than 500,000 football fans descending on the region for the biggest football game of the year. This campaign builds on Clear Channel Outdoor’s broader efforts to highlight the issue of human trafficking with Polaris Project and other partners in a variety of markets since 2012, including Baltimore, Houston, Las Vegas, Los Angeles, Oakland, Philadelphia, Phoenix and Seattle.
“Human trafficking is a multi-billion dollar business that impacts all of us at the community and national levels and demands greater public awareness and action to help victims,” said Suzanne Grimes, president and chief operating officer, Clear Channel Outdoor – North America. “Polaris Project’s data on the size and scope of the human trafficking industry is sobering, and we felt compelled to use our power to connect to people to develop a strong campaign that would help draw attention to the issue in the biggest way possible -- both to affect change and to send a ray of hope to those who are being exploited.”