This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

(Photo: Business Wire)

Stocks in this article: PERY

Perry Ellis releases its Spring 2014 advertising campaign today – its fourth under the “Very Perry” brand identity– which unveils a fresh take on the Perry Ellis image and presents an evolved and unexpected platform for the Spring 2014 collection.

(Photo: Business Wire)

(Photo: Business Wire)

The campaign for Spring 2014 is founded on the belief that men don’t need to be too serious and that style can be cool and unpretentious – always with a sense of fun. Building on this notion, Perry Ellis created vibrantly colored imagery illustrating its man in various confident and playful poses emblematic of its namesake designer. Consistent with the brand’s iconic founder, the campaign breaks with conventions as the images seem to leap out of the frame. Sometimes it’s a hand or a hat, sometimes a shoe—but in each image something transcends the border, drawing the viewer in.

“We are thrilled to show the evolution of the Very Perry campaign for Spring 2014,” says Matt Cronin, vice president of marketing at Perry Ellis. “The campaign delivers an impactful body of work which illustrates the brand's legacy of levity. We are also excited to further shift our media strategy into the digital space leveraging not only traditional elements of the campaign, but also a series of engaging and witty videos which truly bring the Very Perry attitude to life.”

Beyond imagery, the campaign also includes a three-part how-to video series exploring the Perry Ellis approach to dressing the modern guy.

“Style tutorials are everywhere,” says Richard Austin, Creative Director of YARD, Perry Ellis’ creative agency of record. “We wanted to make ours surprising and distinctly Perry. We took inspiration from Perry Ellis himself by working off the ideas he expressed about not taking fashion too seriously and created videos that deliver style info with an entertaining and irreverent nod.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,803.16 -11.78 -0.07%
S&P 500 2,068.70 +1.67 0.08%
NASDAQ 4,771.9680 +13.7160 0.29%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs