- More than six hours of pre-game programming kicks off Sunday at 12 noon ET on CTV - - CTV offers live streaming of the SUPER BOWL on CTV.ca - - Labatt Breweries of Canada, Ford of Canada, McDonalds Restaurants of Canada, and Nissan Canada all return as major on-air sponsors - - New episode of the CTV Original Series MASTERCHEF CANADA kicks off immediately following the big game -
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TORONTO, Jan. 27, 2014 /CNW/ - CTV announced today its broadcast plans, sponsor details, and associated programming for the biggest annual television event in North America, the SUPER BOWL. CTV culminates its broadcast of the 2013-14 NFL season with exclusive Canadian coverage of SUPER BOWL XLVIII featuring the AFC Champion Denver Broncos taking on the NFC Champion Seattle Seahawks on Sunday, Feb. 2 (coverage begins at 12 noon ET). For the second year in a row, CTV will also offer live streaming of the game in Canada on CTV.ca.
CTV's extensive live coverage of SUPER BOWL XLVIII from MetLife Stadium in East Rutherford, N.J. airs live nationally on Sunday, Feb. 2 beginning at 12 noon ET , with six-and-a-half consecutive hours of pre-game programming (see below for details; visit CTV.ca to confirm local broadcast times).In addition, RDS has live French-language coverage of SUPER BOWL XLVIII beginning at 5 p.m. ET. Radio coverage is also available on TSN Radio stations across the country and nationally online at TSN.ca/Radio. Last year's SUPER BOWL broadcast on CTV and RDS was the most-watched broadcast of the year in Canada with a combined television audience of 7.38 million viewers. Mobile coverage of SUPER BOWL XLVIII is available exclusively on Bell Mobile TV. Sponsors and Advertising Each year, the SUPER BOWL ranks as the single hottest property for Canadian advertisers, and SUPER BOWL XLVIII is no exception with CTV exceeding all sales objectives. Labatt Breweries of Canada returns as presenting sponsor of the SUPER BOWL on CTV, with Ford of Canada, McDonalds Restaurants of Canada, and Nissan Canada all returning as quarter sponsors. Key advertisers for CTV's SUPER BOWL XLVIII coverage also include Bell, Bank of Montreal, Disney, H&R Block, H&M, Kia, Mazda, Petro Canada brand, SunCor, Telus, and Wonderful Pistachios, among others. Bell Media Promotional Campaign Bell Media will leverage the SUPER BOWL as television's premier promotional outlet with a wide range of never-seen-before on-air creative for its marquee programming. Viewers can expect to see new creative supporting THE OSCARS®, MASTERCHEF CANADA, and SPUN OUT on CTV, the Space original series ORPHAN BLACK, TRADECENTRE and THE MASTERS on TSN, plus the new slate of NFL games coming to Bell Media next season. All original promotions were created in-house by the award-winning Bell Media Agency.