NEW YORK (TheStreet) - More than 181 million people will watch this year's first-ever cold weather Super Bowl, with the Denver Broncos facing off against the Seattle Seahawks in East Rutherford, N.J. Consumers plan to spend about $12.3 billion on food, athletic wear, decorations and new flat screen TVs, amounting to about $68.27 a person, a few cents less than they did last year.
According to a survey commenced by the National Retail Federation, more than three-quarters (77%) plan to purchase snacks, heroes and other food and beverages. Another 8.1% will purchase team apparel or accessories and 7.2% are planning on buying a new television to watch the game with friends and family. The survey was conducted for NRF by Prosper Insights and Analytics, polling 6,417 consumers between Jan. 2 and Jan. 13, 2014.
Of course, consumers are looking for deals. Big retailers including Wal-Mart (WMT), Target (TGT - Get Report), Best Buy (BBY), Amazon (AMZN) and others are playing up electronics sales as well as fan-related gear and grocery specials.
Wal-Mart has all kinds of deals from TVs to tablets to furniture to snacks, according to its Web site. Best Buy is offering up to 25% off select HDTVs, including Toshiba, Vizio and Samsung brands, according to its Web site.
Amazon's Web site says it's offering savings on Samsung and Sony products. As it builds out its grocery offerings, Amazon is offering up to 20% on popular game day snacks and essentials.