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Where Are The Super Bowl Deals?

NEW YORK (TheStreet) - More than 181 million people will watch this year's first-ever cold weather Super Bowl, with the Denver Broncos facing off against the Seattle Seahawks in East Rutherford, N.J. Consumers plan to spend about $12.3 billion on food, athletic wear, decorations and new flat screen TVs, amounting to about $68.27 a person, a few cents less than they did last year.

According to a survey commenced by the National Retail Federation, more than three-quarters (77%) plan to purchase snacks, heroes and other food and beverages. Another 8.1% will purchase team apparel or accessories and 7.2% are planning on buying a new television to watch the game with friends and family. The survey was conducted for NRF by Prosper Insights and Analytics, polling 6,417 consumers between Jan. 2 and Jan. 13, 2014.

Of course, consumers are looking for deals. Big retailers including Wal-Mart (WMT), Target (TGT - Get Report), Best Buy (BBY), Amazon (AMZN) and others are playing up electronics sales as well as fan-related gear and grocery specials.

Wal-Mart has all kinds of deals from TVs to tablets to furniture to snacks, according to its Web site. Best Buy is offering up to 25% off select HDTVs, including Toshiba, Vizio and Samsung brands, according to its Web site.

Must Read: Wal-Mart to Lay Off 2,300 Sam's Club Employees: Report (Update 2)

Amazon's Web site says it's offering savings on Samsung and Sony products. As it builds out its grocery offerings, Amazon is offering up to 20% on popular game day snacks and essentials.

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